Will AMP Become The Next Big Thing In Website Development?

By: Patrick P. | February 23, 2016

A good number of individuals interact with the web using their smartphones more often, making mobile friendly sites a complete necessity. As far as everyone’s experience is concerned, mobile devices often have a sluggish connection when compared to desktops, making heavy Web pages to load extremely slowly.


Today, the web is becoming too slow and Google basically hates it. It is actually calling every web developer to take a move and be of help.


For years, web developers have been completely engrossed on tailoring mobile-friendly and completely responsive websites that conform to the size of the mobile screen as we take a view on them. In fact, for quite a long time, the responsiveness of the site has become a major component, especially on Search Engine Optimization. True! Responsive sites are often rewarded with good ranking on SERPs.


However, alarmingly, Google has been quite worried as they are becoming too big making them load slowly.



AMP may not be new to you but technically, according to Will Critchlow, a writer in Moz, AMP or Accelerated Mobile Page is a project from Google and Twitter designed to make really fast mobile pages. At its essence, it’s basically a stripped-down form of HTML, a diet HTML if you will.”


Basically, this is possible when an HTML page is designed to be as lightweight as possible to enable a really fast loading period. Many companies around the web have already rolled this out not just Google, and Twitter but also, Pinterest, LinkedIn, and many other major brands are pushing AMP in response to the project launched by Facebook and Apple News.


“This is designed to be the open response. So it’s open source, and there are all kinds of elements of openness to the project.” Critchlow added


Since it is an open source solution, it aims to dramatically improve user-experience through highly improved websites. It is a fresh outline the lets website to have light-weight Web pages. Essentially, while continuing to rely upon some Google resources, web developers may now have to follow a set of Google guidelines that may limit the types and weight of codes that should be utilized.


Google is becoming too pro user and they want their users to have the best experience possible. Mainly, each time a web page would take too long to load, it may lose a visitor. Now, wishing to combat the platforms of Apple News and Facebook, Google has to present its users faster web pages.


Now you may ask, will AMP become the next big thing in the world of website development? Well, we can only surmise, but if it obtains good adoption rate, then most probably, it is set to become the next big thing. However, if developers would see a low adoption rate, AMP may slowly be forgotten.

About Patrick P.

An entrepreneur has persevered, and eventually obtained commendable entrepreneurial track records. Experienced & results driven, he is the Founder & CEO of LinkVista Digital Inc. Patrick has years of experience in the world of SEO & Digital Marketing and has launched numerous campaigns working together with various companies both local & overseas. He loves nurturing young minds and mold them in becoming effective leaders in their chosen fields.