How to Be Successful In Content Marketing With A Low Budget
By: Patrick P. | December 7, 2016
If you are startup who doesn’t have enough resources or a pro trying to cut your expenses down, digital marketing can be very challenging. Digital Marketing is a demanding job, and the tasks can be overwhelming. Compared to the regular marketing techniques, digital marketing as well as maps marketing surpasses geographical reach and covers numerous niches.
Among one of the many subparts of digital marketing is content marketing; a field vague of consistency, stringent demands, and rigging techniques. Probably most of the money that is allotted to your campaign goes to your content marketing strategies, if not to the many online tool subscriptions you’re paying for monthly.
As they always say content is key, but it doesn’t have to be costly. There are a lot of golden opportunities in front of you that you may have known already, but didn’t know can save you a significant amount of money.
Take Advantage of Free Tools
If you are going to evaluate yourself on how much you spend on online tools every month, (and note include everything, including those which are just simple like your planner, paid email account, and whatnot) how much is it?
If you haven’t noticed, you must be spending more on tools rather than your team’s salary or even your pay. It’s not like you don’t need them, that’s understandable, but have you considered looking for ways to find tools with a similar purpose that are for free? Or if you are just about to spend on a subscription with a tool, why don’t you try out their free version first?
Taking advantage of their free version first will help you save money, and since you’re not getting the full premium version with all the necessary features, look for its alternatives that are also offered for free online, you can even start with a local maps marketing strategy.
You don’t need to look elsewhere, Google itself provides numerous free tools that are designed primarily for SEO professionals and Content Marketers. Here’s a quick tour to a few of them:
Keyword Researching/ Planning
Google Adwords: Keyword Planner
Keyword Planner is a free Adwords tool, which helps you choose streetwise bids and budgets for your projects. It also helps you to create or lengthen new and existing search network campaigns.
Mastering this tool takes practice and experimentation, the more you search for possible keywords or ad group ideas, you’ll better understand how the tool works. Aside from that, you can also get historical statistics and give you a comprehensive analysis of how keywords can perform and can also help you create a new keyword list out of all the keywords list.
Is a tool to help you find search patterns which are directly related to REAL TIME global search trends. This is going to help you generate new topics, keywords, and titles out of the results. This will give an accurate look at what’s truly trending.
If you plan to make daily or regular content or news out of what’s trending based on a geographical and chronological basis, then you can utilize this tool. It’s also going to give you a list of related topics geographically. It can also give a list of related queries arranged from highest to lowest, which narrows down your keyword search.
Google Alerts works like Keyword Planner, except that it sends you a direct message to your email on what’s currently the trending topic and the resource web page that’s fresh and new right now.
As a writer, you want a fresh topic or news, and not create a rehashed version of the rehashed.
You can start by just adding words or topics that interests you, and it is going to give a real time alert on what’s new on those topics.
It can be very generic such as health and wellness, fitness or content marketing, but you can also narrow down to very specific searches.
SERP Tracking and Analyzation
Google Search Console
This tool can help you monitor and keep your presence in Google Search results by telling you how people sees your site, identifying the keywords or questions that made you appear in the search result and if they led in more traffic to your site compared to others.
It can also give you an idea who are linking to your site and if it works well for mobile users. It also gives you idea on which content to remove and what content to add that delivers visually engaging search results.
It can also help you monitor spam issues to keep your site clean.
This tool can give you a quick view of how your website performed in a particular period. But it can also give you a closer look if you are still on the right way, by telling you exactly what’s in and what’s out depending on your content whether your audience follows your posts.
If you regularly use this tool, it will be easier for you to know which works best that you should focus on.
Google Chrome SEO and website analysis
This is browser extension where you are given a quick look at how your site is performing, like external page data, social media, page tools and domain info, suggestions, etc.
Organization, Communication And Content Creation
Google Calendar is a free time-management app developed by Google to help you create your schedule and share it with team members. Its simplicity and comprehensiveness are what makes it so attractive to users.
You can easily create events and efficiently use time by showing which time you are available on that specific day. You can even schedule your Google Maps optimization with the Google Calendar.
Google Docs works the same way as Google Calendar except that it serves as an online version of Microsoft word with almost the same features, which measures word count, character count, and correct spelling mistakes. It is also shareable, customizable and easy to use.
You can also leave side notes, so when you want something to be edited, by the writer, for example, they will be given real-time notification and can easily edit the article, the way you instructed them to be.
This tool also works similarly as the Google Docs, and this one serves particularly like a spreadsheet or an excel sheet, with an added feature of course. This tool is also shareable to others, making it perfect for a team, aside from that fact that it is for free.
This tool is an online note taking tool synced to Google Drive. This tool lets you quickly take and save those notes, snapshots, voice memos, and checklists. Since this is an online tool, you can access this any device, whether on a mobile or a PC as long as it is connected to the internet.
This tool is an online messaging platform that allows you to have all your business lines to one number. It has the same features as that of regular cell phone providers, and in fact by default it uses your phone provider which means your airtime minutes are also consumed.
Google voice has far more capability compared to what regular telephone/ cellphone service provider can give, and it is worth trying and using for your business’ development in the long run.
Gmail is probably the most commonly used Google app, as it has over one billion users. Gmail can be very well used to formal, professional transactions. Using Gmail to for outreach bloggers is somehow limited since Gmail can only limit you to send less than 50 emails in a day unless you want your email penalized as spammy.
Google has purchased Youtube, and it is the second most commonly used search engine all over the world. Video marketing has also been a successful tool to increase traffic and has proven it by the viral videos from youtube that top Google SERPs.
Web page Performance Analysis
Google mobile-friendly test
This is a little off-topic, but this is to add the list of free tools Google gives to everyone who wants to know if their website works and looks great on mobile devices, as it is the source of more than half of all searches worldwide.
Google Pagespeed Insights
As the word itself suggests, this tool analyses how fast your pages load. You already know how most people respond to pages that don’t load right away when clicked. This tool is for free, and you can take advantage of this anytime.
This is a social networking site created by Google itself. Although it is not as successful as their other platforms (such as Youtube), you can freely publish and post your content here.
It has just added Google+ Collections where you can group your posts by topic. Amazing right?
Google My Business
This is a free listing tool for businesses online. Although most business owners consider this as insignificant, this can greatly help your business, because it will give online end users get an in-depth idea about how your ( or your client’s) business works. Pair this up with Google maps marketing and you will surely see results.
Target Free Guest Posting
You are probably overwhelmed by the many free tools from Google that you can use to help your campaign, but more ways can help you succeed in content marketing even when you’re low on budget, and one of these is free guest posting.
You most likely know this or heard of this already, but do you still end up paying guest blog owners in the end?
The key to success in outreach blogging is to make sure that before your initial contact, you are fully informed about the website’s guest posting options, whether they are for paid or they are for free.
If you are desperate on getting blog owners who offer paid posting, but you don’t have enough budget what would you do? Would you pursue?
It depends on how you put together your initial contact to them. If your mail offers them direct benefits that are attractive enough to say yes for you to have a free guest post, then you have higher chances of having free posting.
As they always say, content is key, but how are you going to show your content if you’re already confronted with a big no in the face?
Don’t try to sound like begging them, two or three mail chains is enough, if they don’t say yes to a free guest post, tell them you’re going to offer the content to a different website that is probably their direct competitor. If they say yes with conditions, make sure you get an author bio and a link in the article body itself. It should be a win-win situation for both of you.
If they don’t still, move on. You can find thousands more of bloggers out there who might be looking for contributors.
Study What’s Trending- Don’t Write Random, But Write Trending
As mentioned in number two, the question lies, how will you make your content attractive enough to get a free posting (with a do-follow link)?
Easy, don’t write what’s random, but write what’s trending. Don’t write familiar, but write what’s new. Don’t make a complicated version, but look at a different angle. Challenge common knowledge. It should make eyebrows raise!
Learn How To Stand Out from Ads and Make Your Post Viral
The 2017 trend is no longer going to be focused on who’s serious about content, but will be about who can afford ads on social media platforms. It will be tough for you to know which is viral and which is an ad, so you have to change your game plan again.
But since 2017 is about ads, you should be aware who your direct competitors are when it comes to content. These ads also carry with them a short content that leads to advertisers page or their social media page, just like how Facebook works.
Most of these ads do not offer great content, so narrow down your title and topic to a specific demographic and target audience. Most of these advertisers are going to run their ads for months, so carefully study how they laid out their content marketing game through ads.
Fix the Budget, Invest Right
If you are used to buying your content from a website offering content from different writers, you should think twice when you are low on budget.
Sticking to just one writer, which is paid on a daily or hourly basis is better because you can maximize the cost of your money. And since you have a writer you will not have trouble in planning, managing and creating your content because the writer can do it for you.
This adventure is not going to be a lone man’s jump, in fact, a lot of blog owners and SEO leaders outsource their team of writers. It is way economical to have your pool of writers and spend on people rather than spend on articles.
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