Is Guest Blogging Still Relevant For Digital Marketing?
By: Patrick P. | June 29, 2016
Guest blogging for SEO optimization has been waning and with Matt Cutt’s announcement telling webmasters to end guest blogging as a method of gaining links, people are now in the dilemma trying to figure out what to do next.
The Damage Caused By Poor Guest Bloggers
The moment guest blogging started, it was such a gigantic deal. Being invited by a high-profile website to write a content for them is sure an honor. It became an SEO technique that enables a number of websites to obtain excellent content without having to craft contents on their own.
Guest blogging became one of the enormous tactics used by webmasters in gaining links. Then the time came when a massive amount of spam were rolled out by the less competent guest bloggers and this is when the damage perpetrated. Today, webmasters must get extra careful about allowing a guest blog post on their site. If they consider publishing a content from a particular guest blogger, then they must be able to vouch for that blogger.
During the upswing of guest blogging, thousands of poor contents have flooded the web for the sake of inheriting links. The websites who accepted those guest bloggers literally lost credibility. Now Matt Cutts is quoted by saying “Okay, I’m calling it: if you’re using guest blogging as a way to gain links [in 2014], you should probably stop. Why? Because over time, it becomes a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” As posted on his personal blog dated January 14, 2014.
Is Guest Blogging’s Applicability Really Over?
On the same blog post, Matt Cutts also expressed that “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there”
On this, it is clear that Guest blogging can still have beneficial bearing to a website, so long as it is done right. Guest blogging is a great option for increasing audience reach and exposure so, why Matt Cutts is telling us to stop? Well, what he is really trying to say is to cease doing it in the wrong way. You can stick to guest blogging as an organic method of increasing exposure but if and only if there involves an excellent content.
How to Exhaust Guest Blogging for Better Traffic and Site Exposure?
Exhausting the idea of guest blogging as a way of increasing site traffic and exposure remains to be a viable way. Let’s say for an excellent blogger you personally know would want to post something on your website, are you going say ‘no”? Surely not. There is still plenty of serious quality bloggers, you just have to learn spotting quality vs. spam. To make everything sure, you must suggest having a no-follow link and only allow a guest post that is of high quality and relevant to the topics covered on your blog.
Now if you are utilizing guest blogging as a way of building an audience, and not a link building strategy, you surely are in a safe dwelling. Further, it is vital to conduct quality audits on the bloggers or writers who contribute contents to your site to keep things at best. Check the entire linking methods to ensure that there are no dangerous links attached that could ruin the credibility of your site.
Guest blogging isn’t dead! But it needs to be revived the way it used to be. What was once the most credible and effective way of building an audience was misused that it became a spammy SEO technique, and this spammy image of guest blogging must be changed. Google isn’t suggesting the guest blogging is over or it is not allowed, they simply offer a set of standards that everyone must have acknowledged in the first place.
What was once so respectful and useful was turned into something horrible and unpleasant. Google wishes to take what once so precious, clean up the rubble and try to show to the world that having things done using the most right means is much better. Or, doing things underhanded and a bit shady will put you nowhere even if it worked in the past.
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