Factors To Consider In Deciding To Outsource Your SEO Concerns
By: Patrick P. | February 22, 2016
The website that your business has is the greatest marketing asset that you could ever own. Since almost every product and service available in malls and other facilities now is also available on the Internet, aside from having good web design and development outsourced in the Philippines, your website should have an accurate information of every product and service that you would offer. Therefore, the content of your site should meet the customer’s expectations of the product.
One way of engaging in an effective online marketing campaign is through an effective search engine optimization (SEO) process. The process of SEO takes a lot of time and effort, and not done overnight. It takes an expert in the field of SEO a lot of patience and a vast understanding towards their clients. Indeed, engaging in an SEO business is never that easy.
Concerning the content of your website, consider getting help from an SEO expert than doing it on your own. If you cannot comprehend the fundamental principles of SEO, it is better that you get help from somebody who is well diverse in the subject.
However, if you are considering hiring an SEO specialist from the Philippines, it is better that you do not take cheap offers that guarantee you that they will get the job done. It is better that you invest on an SEO professional instead of hiring cheap help.
If you are still thinking of getting someone that offers a discounted amount for their SEO services, here are five reasons as to why you should avoid cheap outsourcing for your SEO needs:
Triggers a Search Engine Penalty for Low-Quality Link Structure and Content
You will not be receiving the best quality content marketing and the best link building when buying into cheap offers. Instead, you will be receiving low-quality spam links that are being constructed with the use of software that can automatically generate links. This type of low-class quality of link structuring is a sure trigger for search engines to give you a penalty for producing these kinds of links. You may be spending more just to clean up the mess made.
Poor Grammar and Low-Quality Website Content
The cheap help you hired will most likely use software that gathers existing content across the net and mix them all together to create a mixed up content. This type of practice is a clear indicator that your hired SEO outsourcing company is not making an extra effort to produce content that is of low-quality rendering it unreadable.
Remember, the content present on your page will be an indicator of what your company truly is.
Communication and Language Barriers
Often, if you decided to hire an overseas SEO outsourcing company that still offers a cheap bargain, chances are you may not be able to know the status of the job you gave to them. You cannot accurately communicate with them and possibly you may not be able to catch them awake if they are living in a different time zone.
In addition, language can also be a significant problem. If your hired help does not know how to speak English, it is inevitable that you will have a hard time comprehending what they are saying. Therefore, leaving you with lingering thoughts on what is the actual status of the job you gave them.
Small or No Knowledge of the Brand’s Product or Service
If your hired help does not know what your goods or services are, chances are they are just going to play guessing games on how to generate content for such. SEO takes time and many efforts, especially with content marketing. It is vital to an SEO expert to have a little background knowledge of the product beforehand before creating SEO worthy content.
Lacking Long-Term Business Relationship Goals
These companies offering an affordable price for their SEO services does not intend to have a stable relationship with your business that will last. The only aim of these firms is to earn a profit by claiming they have expertise in the field of SEO.
Given the situation above, here are a few factors to consider looking for in SEO outsourcing companies:
Expertise and Experience
Companies are looking for individuals who are well diverse in SEO to answer their SEO-related concerns. A truly qualified and seasoned search engine optimizer should have a background on what not to do in handling SEO inquiries, examples are black hat tactics. In addition, your hired help should have plenty of creative ways when promoting your website, for instance, creating content that is noticeable and frequently shared.
If you have a small background knowledge in SEO but do not feel like doing the job on your own, it is better to seek help from an expert for your SEO concerns.
SEO takes a lot of efforts when it comes to networking and connecting with other sites and with their owners, exchanging concepts and ideas. Therefore, it is crucial that the professional doing your SEO concerns and the promotion of your brand are their general passion.
The Trust Factor
It is completely crucial that you can trust your hired help doing all of your SEO-related tasks, especially in times when you cannot comprehend the work they are doing. Therefore, it is critical that you monitor them for a particular period first before you can fully entrust them with your SEO concerns without you monitoring them.
Going back to outsourcing, it is better that you should invest in someone that can give you best results in doing all of your SEO tasks. Hiring cheap help can only lead you to problems that you cannot handle on your own. Therefore, hiring the right outsourcing company for SEO can take you to greater horizons in the online marketing world, and not bring you down to shame.
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