How to Effectively Test Website Speed
By: Patrick P. | March 30, 2016
Taking website speed into account is today’s one of the most fundamental necessity for SEO. Basically, knowing the way your pages load will help you determine the kind of experience you are trying to offer to your visitors.
Google has been obsessed about giving its users nothing but a user-friendly experience. For SEO experts, this gives the idea that for Google, how quickly a page loads greatly matters. In fact, this is not exactly a shocking news at all because even before, Google has been rewarding pages that have unpolluted codes and those that download quickly. This even became more apparent when Google announced its Speed Online Tool way back 2011.
The best user experience starts when you have great contents that load quickly, as often, slow loading time would make people hesitate about engaging on your site. Again, Google appreciates fast loading web pages as much as the users do. This is evident on the post visible on Google’s official blog about Accelerated Mobile Pages or AMP. AMP is a project by Google promoting speedy loading of web contents. This is why knowing the way your website performs is a crucial matter that must be taken into consideration.
Below are two of the most effective doable ways to keep you informed on your website’s loading speed:
The Genuine Human Test
The most practical way you can test a website’s speed is by having a true genuine human test. Try to load various pages of your site on a particular browser, then try loading them on your smartphone. If you see some close competitor websites, also look how their pages load in comparison to your own website.
Now, you ask yourself, were you pleased with how your website performs? Or you are left wondering on why the pages load real slowly. Basically, if you see your website fails on your performed tests, it may surely won’t pass the more technical testing tool which is the Google Page Speed Insights.
Google Page Speed Insights
To make everything about website speed right, Google come up with their own speed tester which is technically termed as Google PageSpeed Insights. There, you just have to put the URL of the page you wanted to test, then Google would provide its analysis for both mobile and desktop pages.
Further, the tool will assess the mobile usability of each page you check through it. This is helpful in knowing problem and the possible ways to fix them. In fact, under each items listed that need to be fixed are a set of instructions on how to do them.
Page Speed has become a major factor for SEO efforts. Basically, being able to test your page constantly is a crucial step in ensuring that you give nothing but a satisfactory experience to your visitors. This will encourage further engagements from the users which will eventually translate into higher leads and conversion.
Below is a list of most common reasons why a particular website’s load speed slows down:
- Unoptimized Images
- Too Much Fancy Flash
- Bulky Code
- External Embedded Media
You may use this simple checklist to immediately improve your site’s performance:
- Change image format
- Reduce image quality
- Eliminate fancy flash
- Remove bulky code including line breaks and excess spacing
- Store media on your own servers
- Resize images
You might also want to check out Pingdom Tools for added page speed insights for your website.
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