Bringing in New Business with These Foolproof Steps
By: Patrick P. | October 6, 2016
The ability to acquire new clients is what keeps a company alive. This is especially true for fledgling recruiting companies. But it is also a fact that companies lose clients every day. Sometimes it is the fault of the company, on some occasions, the company has nothing to do with it at all. The customers just decide to try other options. However, if the company allows itself to lose its clients at a steady rate, they might risk losing their entire client base if they do not do anything about it at all.
We now see how important it is that new clients keep on coming to ensure that the business remains healthy. So what are the things we can do so as to make sure that there will be a continuous flow of new clients?
In general, companies can make use of a combination of active and passive strategies to get new clients. When we talk about passive strategies, these are things such as marketing and advertising which directs traffic to your company.
However, these kinds of strategies can take time before you see any real results. Therefore, there ought to be an active component when it comes to your efforts in bringing in new business. For this part, your sales team becomes crucial.
In this post, we will look at some of the tactics that can effectively bring in new customers.
Patience is Key
It is important to have a long-term view when bringing in new customers, especially when it comes to staffing. You have to hire managers so that they can get the calls from the account representatives on any time of the day.
It may take some time to get things moving. The typical time frame here can take around six to eight months before you can get a client. However, if you can combine this with your marketing strategy, then you may see results in a shorter amount of time.
In order to make the most out of this, what you will be needing is a consistent strategy that has a combination of both active and passive strategies. This is the time to set up ticklers for your software in staffing and recruiting to stay connected.
Make Use of “Spies.”
In the Art of War, Sun Tzu said that what set extraordinary people apart from the rest was the capacity to get information from their enemies by using spies. What Sun Tzu noticed was that if you are able to gather details about the enemies’ movements, techniques, and strategies, you are now in an advantageous position, and you can utilize the information you have and use it against your enemies.
When it comes to staffing, your “spies” are your competition’s consultants and working temps. What you can do is to create strong relationships with such people. In doing so, you will be given insights into what is going on at the other side. You can know about the new projects and initiatives of your competitions. If you have this knowledge, you can get ahead of them in getting new clients.
Focus on the “Off” Hours
You and your competitors may be working from 9 to 5. The challenge for you is to work during the off hours when the competitors are not working. Get your managers on the phone as early as 7 in the morning and after 5:30. If you can achieve this feat, you will have more chances of getting more done and beating your competitors.
Wear a Marketer’s Hat When it Comes to Business
When you think like a marketer, what this means is that you have to be able to think in many ways so that you can get you name and your brand in front of a future client. The ideal number to target would be 20 accounts and reach out to them every two to four weeks, and do so consistently. Imagine if you can combine marketing with your networking events, calls, and emails. You will definitely have a higher degree of success.
When it comes to bringing in new clients, there are plenty of ways to get it done. Try to experiment with the combination of what works best for you. If your can follow the steps above, you’ll be sure to get new clients given enough time. Pairing an effective strategy with good, solid strategy and tools are what will surely bring you success.
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