6 Tips on How to Increase Traffic Without Hurting Your Wallet
By: Patrick P. | January 16, 2017
As a marketer or let’s say, for example, you are a business owner, what do you like the most to happen in your business? You would probably tell us, “I want more customers.” Next on the wish list would be, of course, great traffic! But how do we increase traffic on our site?
Lack of traffic is one of the greatest challenges of every business person. Many reports have shown the continuous decrease in traffic in different websites, and that may include yours.
Now, this article is made in an attempt to give marketers, business owners, or anyone a jam-packed, straightforward and crucial tips on how to increase your traffic.
Yes, it is given that you produce great content. But how will your audience find your site? Don’t rely on faith alone that readers will find your articles. You have to be proactive in sharing it. One of the most effective ways on how to increase website traffic is to use social media channels to advertise and promote your content.
Twitter is perfect for short, concise yet click-magnet links while Google+ is helpful for your website show like personalized search results and is so much effective especially on B2B topics or niches. But if your business focuses in B2C, the best sites to attract customers are those image-heavy social sites like Instagram and Pinterest.
Try mixing it up
There is no such thing as a magic equation or the perfect formula that will guarantee immediate success in content marketing. I know you’re thinking of something but sadly, there is none. But the good thing is that you are free to mix and match the different strategies until you find one that works for you best.
With this being said, you have to be mindful of the length of the content and its format. Make it as alluring as possible not just to a particular type of readers but to a wide array of different audiences as well. Spread compact, based on news blog posts written in a long-form content, with video if possible, a couple of infographics and some data-driven pieces to maximize its impact.
Formulate click-magnet headlines
One of the most important components of your content is your headline. If you cannot create a compelling headline, though you have some other competent blog posts worth reading, those would still be left unread and undiscovered. Our tip? Think of a catchy headline first before hitting the publish button. Imagine yourself as the reader and ask yourself if the headline is something that would compel you to click on it and read the whole article.
Let’s set Google map marketing as an example. Optimizing your business listing as part of your local maps marketing strategy is a critical yet necessary thing to do to make your business listing one of the top search results in Google maps. Maps Marketing is not just basically putting a business listing. Its goal is also to gain customers through gathering traffic.
Optimizing your content for on-page SEO does not take a lifetime to be done. This is very beneficial to drive traffic to your website.
Try Guest Blogging
Guest blogging is still very much alive. In addition to just posting your write-ups to other blog sites, you can also try inviting people in your circle with the same niche to guest post on your site. It’s a win-win situation for you and the other blog owners. All you have to make sure of is to post great quality, original content and without annoying spammy links because Google is always on guard for low-quality guest blogging.
Now we have covered some of the basic tips on how to increase traffic on your website. What we would like to point out is that before diving to a particular strategy and spend your money on it, it is very much important to do a bit of reading and researching to have an in-depth understanding of all these tips. Do you have other tips to share that significantly affected your site’s traffic? Share it in our comment box!
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